How often should you post to your business’s social media pages? A quote from expert marketer and entrepreneur Neil Patel provides some insight:

“If you post too infrequently, your audience will forget that you exist, and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.” 

But how do you strike that balance between posting too little (and allowing your customers to forget about you) and posting too much (and annoying your customers instead)? First, realize that not every social platform is the same, so your posting habits shouldn’t be, either. Here are some suggestions to help you determine when it’s the right time to post on four major social media sites—and what type of content to post when the time is right.

  1. Facebook

Post to Facebook no more than one to two times per day. Facebook users typically value quality over quantity and may be annoyed with more frequent posts. Facebook offers various options from simple text posts to live videos, and incorporating multimedia (images, GIFs, videos) is proven to boost post engagements. To analyze what times of day to post and what types of content perform best with your business’s audience, try a couple of different options and check what performs best through your Page Insights. 

  1. Twitter

Post to Twitter about one to five times per day. The advice for this platform is a bit more varied, depending on your audience and capacity to generate posts. However, like Facebook, Twitter offers an analytics page where you can track what range works best for your audience. To improve tweet visibility, incorporate multimedia, hashtags, and links to other accounts or your site. Twitter is conversation-driven, so also look for opportunities to ask questions, respond to customer messages or reshare tweets from colleagues in your industry. 

  1. Instagram

Post to Instagram about once per day, or about three to seven times per week. There is some flexibility here since Instagram enables multiple post types: newsfeed posts, stories, reels, and IGTV. Again, trial and error is the best process for determining when to post, and account analytics can be tracked through Instagram Insights. Regardless of post type, Instagram is image-focused, so it’s critical to use high-quality photos and videos. Here are some more tips for creating engaging Instagram content. 

  1. LinkedIn

Post to LinkedIn between one to five times per week. Since LinkedIn is a business-driven platform where most audiences engage during the workday, schedule posts for between 9 a.m. and 5 p.m. on weekdays only. Unlike the platforms above, text-only posts tend to perform well on LinkedIn, especially when emojis, hashtags, and icons are integrated. If posting videos, consider uploading or sharing content native to LinkedIn instead of linking to YouTube. Encourage audience engagement further with questions, comments, and polls.

Ultimately, determining how often to post to your business’s social media page is not a one-size-fits-all process. When experimenting with posting schedules, be certain you have goals in mind, be it the number of post likes, shares, or engagements you’re hoping to hit. That way, you’ll be able to measure how your posts are measuring up and where you may need to alter frequency or content.

Regardless of the number of posts you land on for each platform, ensure you’re keeping your content high-quality and consistent. When your audience knows your brand will deliver helpful, authentic content regularly, they’ll be more inclined to engage with your brand on social media and beyond.

Want more advice on how often to post to your business’s social media platforms? Reach out to One Part Social today.