Small Business Branding… Don’t Be Coy, Be Consistent! 3 Ways to Gain Attention and Actually Keep It

Think of a popular brand. What immediately springs to mind? Chances are, it’s a…


Facebook Reels are a great way for small businesses to expand their reach–and revenue

How (and Why) to Add Facebook Reels to Your Social Media Marketing Strategy

Video marketing has skyrocketed in popularity since its launch in the early…


Holiday Marketing is vital for small business success

Holiday Marketing for Small Business Owners: 4 Ways to Combat Inflation and Compound Success

He’s always dressed in red… Santa, that is. After all, his suit is iconic. Yet,…


Email marketing is essential for every small business

How Can You Use Email Marketing to Promote Your Small Business?

Small businesses have used email marketing to connect with their customers for…


social selling helps boost sales opportunities for small businesses

Four Reasons Why Your Business Needs to Start Social Selling

Is social media a part of your sales strategy? If not, it should be. Social…


A/B testing is the key to a small business's online success

A Small Business Owner’s Guide to A/B Testing

What exactly is A/B testing? A/B testing is an essential tool all small…


social media marketing in 2022, lighting bulb with new year number on blue background

Five Fresh Ideas for Social Media Marketing in 2022

Can you believe that 2022 is just around the corner? The new year will surely…


Market Your Business Like a Pro Using Social Media

Social media is one of the most effective ways for businesses to meet and…


Stack of books with laptop on wooden table

3 Free Courses to Learn Digital Marketing

If you're a small business owner, entrepreneur or marketing professional…


Social Media Mistakes to Avoid in 2021

Top 4 Social Media Mistakes to Avoid in 2021

2020 was a watershed year for small business owners. Many were forced to close…