Is social media marketing for cleaning businesses worse for wear? Maybe even, dare we say, dusty? Let’s clear the air.
Marketing is the number one vehicle for educating and influencing change. Just take a look at our current landscape…
Hygiene and safety protocols are a hot button issue across U.S.-based schools, hospitals, and supply chains. In fact, following COVID-19, we’ve seen a surge in public service announcements around vaccinations, hand washing, disinfection, and telehealth.
In addition, rampant product recalls and AI takeovers only fuel ongoing environmental concerns.
It’s no wonder residential and commercial cleaning will reach a projected $111 million in valuation.
As an essential workforce, you bring order to chaos. Some might say you’ve got it maid (and made) in more ways than one. But being in demand comes with a caveat.
As a business owner, do you know your UVP (Unique Value Proposition)? What separates you from the spills and spoils of industry peers? And are you advocating that message, via social media, to reach key audiences? If not, everything else is a wash.
We’re uncovering five instant strategies to freshen up your digital feeds… pronto. Grow your cleaning business online—one scroll and one screen at a time.
Why Tidy Up Your Online Presence?
It’s simple—social media marketing for cleaning businesses has a robust shelf life.
- It’s inexpensive. You don’t need a big budget to make a big impression. Most social platforms are free to use; the only tax is on your time (we’ll talk more about that later).
- It increases exposure and drives traffic. Consistent posts keep your business top of mind and bring more eyes to your website, bookings, and services.
- It helps showcase reviews. Happy clients love to share their experience. Social media makes it easy for them to sing your praises.
- It spouts real-time feedback and analytics. Social media lets you see what works and what doesn’t. Most platforms offer free insights (i.e. a back-end dashboard) to guide content strategy.
- It creates goodwill in your community. Social media provides a platform to share team shout-outs, local partnerships, and helpful tips. It lets your audience see the human side of your brand.
Your next customer is probably already searching and scrolling. A visible online presence helps them find—and trust—you faster. That means leaving breadcrumbs where customers hang out (Facebook, Instagram, and LinkedIn, for starters).
Excuse the analogy, but it’s a “clean break” that’s sure to pay off.
Ready to Get Started? Introducing Social Media Marketing for Cleaning Businesses—5 Quick and Dirty Tips to Go Viral (In a Good Way).
- Post Before-and-Afters That Shine
Who doesn’t love a good transformation? Before-and-after content is eye-catching, satisfying, and perfect for showing off your skills.
- It shows real results. Crisp, high-quality photos spotlight the difference your service makes.
- It inspires upgrades. When current clients see the magic of your work, they’re more likely to bundle added services.
- It builds trust. Visual proof gives potential customers a sense of reassurance before they even pick up the phone.
📸 Quick tip: Post time-lapse cleaning videos or photo carousels to boost engagement. But remember, always get permission from the client first!
- Clean Up Confusion With Tips, Tricks, and How-Tos
If you want to grow your cleaning business online, don’t just promote—educate.
In fact, 89% of consumers say that they prefer brands that offer educational or instructional content. That’s your green light to share what you know.
Break down common cleaning mistakes, walk viewers through how-tos, or highlight your favorite tools in action. Quick “tip of the day” videos, product reviews, or even myth-busting reels can all boost one’s credibility.
Want to go deeper? Repurpose your best content into blogs, email newsletters, or longer-form videos. A mix of formats reaches more people with greater efficiency.
- Get Glowing With Rave Reviews
When it comes to social media marketing for cleaning businesses, nothing builds trust faster than a glowing review.
In fact, 72% of consumers trust a local business due to positive reviews. That vote of confidence translates into clicks, calls, and new clients. Case in point: consumers willingly spend on average, 31% more for highly rated, white glove services.
So, take aim and build traction:
- Send a short survey to business associates
- Encourage employees to note positive feedback and compliments
- Turn third party comments on socials into featured testimonials
- Ask satisfied customers to leave a Google review
Once you’ve collected those kind words, show them off in a variety of declarations:
- A simple caption with a quote
- A video reaction from a client
- A screenshot of a grateful email or Yelp review
You can also create a Facebook Group to aggregate feedback.
Just remember: always respond to clients. Whether it’s a glowing 5-star review or constructive criticism, thoughtful replies show you’re listening—and that builds loyalty.
- Show Off the Crew Behind the Clean
People don’t just hire a service—they hire the people behind it. If you want to grow your cleaning business online, make your team part of the story.
Start by deciding who wants to be involved. Your marketing, customer service, or operations teams all have something to contribute.
Examples of relatable content:
- Share your team’s favorite cleaning products
- Post employee tips, tricks, or hacks
- Show behind-the-scenes exclusives—”day in the life” videos or company events
- Feature an Employee of the Month shout-out
- Tell your company story, how you started, and why you care
You can also share company announcements that build excitement. New services, seasonal packages, regulatory changes, vendor partnerships and mergers, and community volunteerism keeps customers in the loop.
- Polish Your Presence with Reels and Video
Short-form video is one of the fastest, most effective ways to grow your cleaning business online.
We’re talking about 15 to 60-second clips that are designed to grab attention. Think Instagram Reels and Facebook Stories that speak to needs, wants, and desires. These bite-sized snippets are built for today’s “scroll-happy” audiences. And digital algorithms love face-time too, plugging companies across feeds and discovery pages.
Here is an example of how before-and-after videos can help a local cleaning company attract more leads.
Start with a simple concept: before-and-after transformations such as 15-second vertical videos showing a cluttered kitchen being transformed into a sparkling space, a dingy carpet restored to life, and a smudged mirror made spotless. Each clip opens with the “before” state and then cuts to a satisfying “after” reveal—paired with upbeat music and a quick caption like “Another [Cleaning Company Name] Save!”
The Strategy:
- Platform: Instagram and Facebook Reels
- Frequency: 3 videos per week
- Content: Real client homes, authentic results (with permission), and fast-paced editing
The Results:
- Triple the Engagement: Compared to static photo posts, Reels get more views and more comments.
- Lead Generation: Short-form videos can significantly boost lead generation by combining visibility, trust, and engagement in a fast, digestible format.
- Credibility Boost: The consistent video presence helps position your cleaning company as trustworthy and transparent. Clients appreciate seeing the team in action.
Takeaway:
Short-form before-and-after videos aren’t just visually satisfying—they build trust, showcase your expertise, and offer an instant wow factor that photos alone can’t compete with. Whether you’re a cleaner, landscaper, or organizer, quick transformation content makes your value instantly visible.
You don’t need fancy equipment or pro editing software. Your smartphone and good lighting are enough. Authentic, helpful videos often perform better than overproduced ones.
And here is the golden rule: consistency over perfection. Posting one or two videos a week drives profitable momentum over time.
🧼 Ready to Sparkle Online? You’ve Got the Tools to Grow Your Cleaning Business Across Socials—Starting Now.
You’ve just swept through five smart ways to use every nook and cranny in the marketing playbook. Now it’s time to make it work for your specific business. Whether you’re a start-up or large commercial franchise, let’s chat.
Grab a virtual coffee with me (Melissa 👋) and walk away with personalized next steps—no fluff, no pressure.
And one more thing…
A 30-minute, complimentary consultation is just the beginning. If you decide to partner with One Part Social, mention the code “Spring Cleaning.” I’ll throw in a discount. After all, expert support and a clean slate goes a long way.
Shine on!