If you’re a small business owner, entrepreneur or marketing professional looking to gain more knowledge about digital marketing, then you’ll love this blog post. We’ve compiled a list of 3 free courses that will help you learn the basics of online marketing and how to improve your skills in this area. With these courses, it’s easier than ever for entrepreneurs just starting out with their own businesses to get up-to-speed quickly on what they need to know about digital marketing.

Digital marketing is simply an online marketing strategy that uses the internet, digital analytics, and search engine optimization to market products or services to potential customers.  With advancements in technology, digital marketing strategies are also constantly changing.

Importance of digital marketing for small businesses

Today’s business world is highly crowded and competitive.  As a result, small businesses need a higher level of marketing to compete with larger and more successful corporations. Digital marketing makes it easier for you to interact with existing and potential customers online. You can easily tell where your target audience is, engage them and promote your products and services. Studies show that a customer is more likely to trust a business with an online presence than one that only operates in a brick-and-mortar store.

Digital marketing provides equal opportunity to all businesses. According to Statista, 63% of shopping journeys start online through search engines like Google, Yahoo, and Bing. Customers also use social media platforms to research the products and services they want. Your online presence is therefore vital for generating more revenue.

So, if you want some great resources that are available at no cost, read on!

Best free digital marketing courses for small businesses

1. Fundamentals of Digital Marketing by Google

This is a free course offered by Google that helps business owners master the basics of digital marketing. The 40 hours course can be an ideal option for both small and medium-sized businesses. Lessons in this course are in the form of text, questions, and videos on SEM, Google Ads, and more. You can start the course at any stage. However, SEO experts advise business owners to begin this course from the introductory part and progress gradually to intermediate-level modules.

2. E-Business Course offered by Alison

This is also another course that helps small business owners learn digital marketing free of charge. The course shares important information on how to implement a successful online business strategy. E-business skills are important for the success of businesses today. With this free diploma course, you can learn how to design, create and monitor your business website. The information you get can help you reach customers from different parts of the world.

3. Become an Online Marketing Manager offered by LinkedIn Learning

The work of online managers is to develop and execute a digital marketing plan for the company. This free LinkedIn lesson is meant for students who already have crucial business skills and want to upgrade to management positions. The course is tailor-made for marketing managers considering that most of them are LinkedIn premium members. It has a one-month trial period that you can utilize in the comfort of home.


If you’re a beginner in the world of online marketing, these free courses can be life-changing. With them, it’s easier than ever for entrepreneurs just starting out with their own businesses to get up-to-speed quickly on what they need to know about online marketing.

Our team is always happy to answer any questions that come up after completing these courses – so if you still have some lingering doubts or concerns when it comes to your company’s digital presence and strategy, don’t hesitate to contact us at 855-OPS-0023.