Landscaping pros, grow your business operations—online and offline.
We’ve got field-tested landscaping social media tips. In other words, savvy marketing specifically catered to you. Because getting stuck in the weeds isn’t fun. Nor is facing a desolate wasteland of zero likes, comments, and inquiries.
Want to attract more customers? Generate more leads? Of course, you do.
One Part Social will help you find the forest for the trees. We’ve been promoting clients in niche sectors—gardening, mulching, lawn care, and soil upcycling—for nearly a decade. In fact, we’ve boosted website traffic for clients by more than 22% and Reach by more than 326% in 2024.
There’s no need to be a wilting wallflower. As a business owner, you can take charge, trim your message, and shore up your budget. It’s not only possible, but it’s also doable, with a genius assortment of on-brand, landscaping social media tips.
So, How Do I Grow My Landscaping Business Online?
It takes planning, pruning, and ongoing care to grow your landscaping business online—and elsewhere. When done right, the grass is always greener. Casual followers become potential clients. And potential clients turn into loyal customers.
Let’s dig into some high-ranking strategies to help your business “bloom” across the digital landscape. Horticultural references aside 🌳… you’ve got this!
Want Budding Profits? Adopt These 6 Landscaping Social Media Tips, ASAP
Step 1: Get to Know Your Turf (AKA Audience)
Your audience consists of your ideal customers. The people who rely on your services. This could include:
- Homeowners looking to transform their outdoor spaces
- Businesses seeking professional landscape maintenance
- Property managers needing lawn care across multiple sites
- Garden enthusiasts searching for advice and inspiration
- Landlords fulfilling HOA mandates like seasonal cleanups
- …And more!
Now you’ve identified your ideal customers. Next, determine which landscaping social media tips and corresponding platforms they’re most likely to embrace.
Audience demographics are vital to growing your landscaping business online.
- Facebook: Perfect for targeting established homeowners and business owners. In fact, 56 percent of Facebook users are age 35 or older. Strike up conversations by sharing service updates, customer testimonials, and seasonal promotions.
- Instagram: Ideal for visually driven audiences who enjoy showcasing their homes and gardens. High-quality photos, before-and-after transformations, and design inspiration perform well here.
- LinkedIn: Powerful for B2B networking with property managers, real estate developers, and other franchise and commercial clientele.
Consider the type of content that resonates most with your audience. One of the easiest ways to gain insight is to ask them directly. For instance, run a poll or survey to discover what they find most valuable.
Do they love DIY landscaping tips?
Glimpses of your team behind the scenes?
Seasonal promotions or new client discounts?
The more you understand their interests, the better you can strategize and grow your landscaping business online.
Also, keep an eye on your competitors. What types of posts are driving engagement for them? Are their followers particularly responsive to certain interactive content? Take note of what’s working in your industry and use it as inspiration to refine your approach.
Step 2: Plant (Or Post) Content That Spreads
When promoting landscaping services, follow the 80/20 rule to ensure a balanced approach. Up to 80 percent of your content should inform, entertain, educate, or engage. The other 20 percent can focus on direct promotion (service packages, sales campaigns, etc.).
Here are some content ideas to help grow your landscaping business online:
- Share Your Mission, Vision, and Values – Regularly update followers on who you are and what problem you solve.
- Announce Company News – Keep your audience in the loop when hiring new employees, opening a new location, or launching a new service.
- Go Behind the Scenes – Give customers a peek into your company culture and daily operations (team interactions, company events, or fieldwork).
- Capture Tips and Tricks – Share expert advice on lawn care, gardening, and brush removal to act as a go-to resource.
- Relay Industry Insights – Comment on trends, innovations, and seasonal shifts in nature and/or the natural elements to show your artistry.
- Recognize Valued Employees – Highlight employee achievements, awards, and appreciation to humanize your brand.
- Repurpose Blog Content – Turn long-form blogs (like this one!) into digestible social media updates, infographics, or video snippets.
- Leverage Seasonal Promotions – Offer timely deals: spring cleanups, leaf removals, or a holiday-themed design service.
- Address Customer Concerns – Respond to feedback, answer FAQs, and use social media (such as AI-powered chat bots) to deliver prompt customer service.
- Encourage User-Generated Content – Run a contest: ask customers to tag your business, include their landscaping pointers, and offer prizes for user submissions.
These landscaping social media tips—when executed consistently—help your business gain traction as an industry leader.
Step 3: Let Imagery Take Root
Make no mistake, landscapers live and die by a visual product. From fertilization to spatial recognition to tree placement, all is on display. Lucky for you, social media posts with visuals nab 94 percent more views than those without.
That said, landscaping is a veritable greenspace for eye-catching content. Nothing speaks louder than a drab yard turned dream landscape.
Photographing or livestreaming a project also highlights craftsmanship in real time. Similarly, time-lapse videos turn labor-intensive projects into quick, compelling clips. Where else can you show a full transformation in seconds?
Think HGTV… the cable network has mastered the art of gut renovations and instant gratification.
What’s more, you can use video testimonials to dramatize happy customers. Their own words, body language, and voice inflection do the talking.
Let’s say, for example, you helped a community rebuild following a natural disaster. The act of seeing someone sing your praises is often credible and unforgettable.
In fact, is that your phone ringing and pinging? We wouldn’t be surprised…
Finally, great landscaping pages also introduce their teams. Take a Reel of a crew member giving a quick tip. Or depict smiling faces and camaraderie on the job. These brief moments convey company culture and signal warmth for viewers.
Step 4: Harness the Power of Hashtags
The perfect hashtag does more than describe a post—it boosts visibility. Here are some go-to’s in the field of landscaping:
- Lawn care hashtags: #lawncare, #lawnmaintenance, #lawn, #lawnmowing, #lawnmower, #lawnservice, #lawncarelife, #lawngoals, #turf
- Landscaping hashtags: #landscaping, #landscaper, #landscapinglife, #landscapearchitecture, #landscapeconstruction, #landscapecontractor
For even better results, research local and trending hashtags to maximize reach. A great place to start? Check out what successful competitors are using and note what aligns with your brand.
Test different hashtag combinations to generate the most engagement (views, reach, reactions).
Step 5: Sow Success With Paid Media
While organic content can grow your landscaping business online, paid advertising expands your reach exponentially. The key is to be strategic and targeted—don’t waste ad spend on people outside your service area.
Platforms like Facebook Ads allow you to create geo-targeted campaigns. This ensures your promotions reach potential customers in specified locations. Segment your audience by zip code, age, interests, and homeowner status.
Though advertising costs vary, some Facebook ads start as low as $1 per day. Running two similar ads simultaneously (aka as A/B testing) can maximize ROI and fine-tune your calls to action.
Step 6: Prune and Refine Your Strategy
Like a well-maintained landscape, a great social media strategy requires regular upkeep. You can’t just post and hope for the best. You need to monitor what’s working and evolve your approach.
- Use social media insights to track performance. Platforms like Facebook, Instagram, and LinkedIn provide analytics (engagement, reach, and audience behavior), alerting you to spikes and dips.
- Adjust posting times, formats, and content types based on back-end data. Experiment with different posting schedules, visuals, and video formats. Pro tip: use a social media content calendar to stay organized.
By continually adjusting, you’ll attract leads (aka customers) by the bushel.
Disappointed With Other Marketing Agencies?
To Grow Your Landscaping Business Online, You Don’t Need to Break Records or Budgets. But You Do Need Experts Who Can Attract Hyper-Local, Targeted Results.
Want personalized strategies to grow your business? Schedule a free 30-minute action call with me (Melissa). I’ve supported commercial landscapers and adjacent outfits throughout the Philadelphia metro area and northeast corridors.
With inflation at an all-time high, I’ve stretched ad spend as low as $100 per month and repurposed up to five pieces of content for ads that connect and drive traffic. Needless to say, good planning can change EVERYTHING.
We’ll discuss your goals, and I’ll share customized tactics to elevate your social media presence.
🎉 Special Perk! As a thank you for reading, mention “One Part Coffee” ☕ when booking your complimentary consultation. Based on our discussion, I’ll throw in a surprise discount on one of our marketing services. Either way, I’m extending an olive branch (…pun intended).
Ready to make growth happen? Reach out today.