Raise your hand if 2020 threw a wrench in your marketing plans! 🙋♀️🙋♂️
We’re all more than ready to leave this year behind us and start the new one off with a bang (and more sales). To do so, though, you need the right systems and processes in place to grow your business. We’ve rounded up our top five picks for valuable social media tools guaranteed to help you jumpstart your marketing in 2021:
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Canva
Content creation is a large part of our everyday life here at One Part Social. That’s why Canva is our go-to tool for making stories come to life.
What it’s great for: With Canva you can look like a professional designer without actually being a designer. Canva’s beginner-friendly features make social media content creation easier, from professionally designed free templates and graphics to a build-your-own-brand kit. It’s a drag-and-drop platform that’s perfect for small business owners that don’t have the time to learn complicated applications.
Your investment: While Canva does offer a free plan, we recommend upgrading to Canva Pro, which offers more benefits and is $119.40 when paid annually or $12.95 when paid monthly.
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Later
Need a tool that can help you craft a seamlessly beautiful IG feed? Later has you covered.
What it’s great for: Later makes it simple to visually plan, schedule, and preview your Instagram posts and stories in a matter of minutes.Your investment: They offer a free plan that includes one social set (one Instagram profile, one Facebook profile, one Twitter profile, and one Pinterest account), but it doesn’t give you the ability to schedule stories. We recommend leveling up to the starter plan, which only costs $12.50 per month.
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CoSchedule
While we love all of the functionality that CoSchedule has to offer, there is one neat little incredibly valuable tool in their suite that you should take advantage of in 2021: the Social Message Optimizer.
What it’s great for: Social Message Optimizer helps you — yep, you guessed it — fully optimize your social messages. The tool measures message type, length, hashtag use, and sentiment to increase awareness, boost engagement, drive more clicks, and build a base of raving, loyal fans.
Your investment: How about…FREE?!
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Social Pilot
Social Pilot offers all the essentials you need to plan, publish, and measure your social media in the new year.
What it’s great for: Automation is the name of the game with SP. Some of its features include social media scheduling, keyword content curation, and measurement tools.
Your Investment: Try out the platform free for 14 days, then choose between two monthly plans designed for smaller teams.
*Professional — $25.50 per month (includes 25 social accounts, analytics and reports, two FB ad accounts, and more).
*Small Team — $42.50 per month (includes 50 social accounts, analytics and reports, five FB ad accounts, and more). -
Whatagraph
Tired of gathering data from multiple platforms and sources for your reports? With Whatagraph, the process is automated for you.
What it’s great for: Whatagraph automatically converts website and social analytics data into digestible visual infographic reports that are easy to understand.
Your investment: Their free seven-day trial gives you full access to their platform, no credit card required. After that, their professional plan starts at $119 per month when billed annually, providing you with essential monitoring and reporting needs.
Don’t have the time to test out these valuable social media tools on your own? We can help you develop an effective social media marketing strategy tailored to your unique business goals. Contact us today to find out how and make 2021 your best year yet.
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